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Agency Coaching Guide

About

About this agency coaching guide

This website is published by Tim Kilroy.

It explains Tim Kilroy's agency coaching program and offers broad guides on growing a marketing agency. It is one of a small number of websites Tim Kilroy publishes. His main website is timkilroy.com.

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Last updated: · Published by Tim Kilroy

Who is Tim Kilroy?

Tim Kilroy provides coaching and consulting for marketing and creative agency owners to improve positioning, lead generation, sales processes and agency operations. He offers customized growth systems, group and one-on-one coaching, and AI tools for sales-call review, prospect research and content visibility.

He reports coaching more than 300 agencies and brings over 25 years of agency and marketing experience. He has launched three agencies: two exits and one crash.

Who he works with

Established marketing, creative, development, PR and content agencies, from founders under $50K a month to agencies at $20M a year.

How he works

Diagnose before prescribing. Find the real constraint, fix it in the right order, and turn understanding into revenue.

What he offers

Agency Studio and Agency Studio+ group coaching, custom SalesOS and DemandOS builds, and AI sales tools.

Why this site exists

Agency owners searching for an agency coaching program, marketing agency coaching or agency group coaching often find generic advice. This site focuses on one audience: established small marketing and PR agencies that have outgrown referrals. It explains what coaching covers, what it costs, and how to decide whether it fits.

Because Tim Kilroy publishes it, his own coaching appears throughout. Guides that compare options say so on the page. Read how content is put together on the methodology page.

Common questions

Short answers to what agency owners ask most. See the full agency coaching FAQ for more.

Who is Tim Kilroy's coaching for?

It is for established small marketing, creative, development, PR and content agencies that have outgrown referrals and need positioning, lead generation and a repeatable way to win clients. Agency Studio serves founders under $50K a month; SalesOS and DemandOS serve agencies between $1M and $20M in annual revenue.

How do I get started with Tim Kilroy?

Start with the free 30-minute WTF call through the contact page on timkilroy.com. You talk through revenue, team, pipeline and operations, Tim helps name the real problem, and together you decide whether Agency Studio, Agency Studio+ or a custom build fits your stage, or whether you need none of them yet.

What's the difference between an agency coach and an agency consultant?

A coach helps you make better decisions and build the skill yourself, while a consultant typically builds or installs something for you. Tim Kilroy does both: Agency Studio is group coaching, while SalesOS and DemandOS are custom, done-with-you builds for agencies between $1M and $20M a year in revenue.

What if coaching isn't a fit for my agency?

Then the free call should tell you that. Tim Kilroy's booking page says you leave knowing what to fix first whether or not you work together, and he publicly points founders to other specialists for problems like operations or M&A. Not every agency needs a coach right now.

Does this coaching work for PR agencies?

Yes. Tim Kilroy lists PR agencies alongside marketing, creative, development and content agencies as the businesses he works with. The common thread is that the agency sits inside its clients' marketing and sales layer, so the same positioning, discovery and demand problems apply.

Find out what is actually holding your agency back

Start with a free 30-minute WTF call with Tim Kilroy. No pitch. You leave knowing what to fix first, whether or not you work together.

Book a free WTF call