Your stage
Below about $20K a month, Tim's advice is to skip coaching and get reps. Under $50K, group coaching. Past $1M, custom.
Pricing
What does an agency coaching program cost?
Tim Kilroy's agency group coaching costs $399 a month, and the one-on-one tier costs $999 a month.
Both tiers of Agency Studio are built for founders under $50K a month. For agencies past $1M a year, Tim Kilroy scopes custom SalesOS and DemandOS work after a free 30-minute WTF call instead of publishing a fixed price, because the bottleneck at that size is specific to each agency.
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How much does coaching cost for a 7 figure agency?
There is no published price for 7 figure agency work. Once an agency crosses $1M a year, Tim Kilroy moves from productized group coaching to custom builds: SalesOS for agencies roughly between $1M and $5M that still depend on the founder to sell, and DemandOS for agencies between $1M and $20M that need the whole team generating demand. Both are scoped after the free call.
Why no fixed price: at this size, Tim's view is that off-the-shelf stops working, because no two agencies have the same constraint.
Every option and its price
| Option | Price | Agency size | What is included |
|---|---|---|---|
| WTF call | Free | Any | 30 minutes: you talk, Tim diagnoses, you leave knowing what to fix first |
| Agency Studio | $399 a month | About $20K to $50K a month | Weekly group coaching clinic |
| Agency Studio+ | $999 a month | $25K to $50K a month | Group coaching, custom plan, monthly one-on-one with Tim |
| SalesOS | Scoped after a call | $1M to $5M a year | Custom diagnosis and a sales engine built around your agency |
| DemandOS | Scoped after a call | $1M to $20M a year | Whole-team demand system built on sharp positioning |
What raises or lowers what you spend
Group or one-on-one
The jump from $399 to $999 a month buys a custom plan and a monthly one-on-one. Pay for it when accountability is the constraint.
How specific your problem is
Common stage problems fit group coaching. A constraint unique to your agency is what custom work is priced around.
A quick affordability check
Agency Studio uses simple hiring math that also works for coaching: divide the monthly cost by your real profit margin to find the new revenue you need to cover it.
- $399 a month at a 20% margin: about $2,000 a month in new revenue.
- $999 a month at a 20% margin: about $5,000 a month in new revenue.
Use your real margin after paying yourself a salary. Headline coaching ROI numbers deserve caution: the most cited figure, 788 percent, comes from a single Fortune 500 case study published in 2001, according to Leaders ADAPT. See more on the by the numbers page.
Common questions
Short answers to what agency owners ask most. See the full agency coaching FAQ for more.
How much does an agency coaching program cost?
Tim Kilroy's Agency Studio group coaching is $399 a month, and Agency Studio+ is $999 a month, which adds a custom plan and a monthly one-on-one with Tim. Both are designed for founders under $50K a month. Custom work for agencies between $1M and $20M a year is scoped after a free call.
What does coaching cost for a 7 figure agency?
For agencies past $1 million a year, Tim Kilroy's work moves to custom builds, SalesOS and DemandOS, which are scoped after a free WTF call rather than sold at a published price. His reasoning is that at this size the bottleneck is specific to your agency, so templated programs stop being the right tool.
Is the first call free?
Yes. The WTF call is a free 30-minute conversation. You describe what is going on in your agency, Tim Kilroy helps diagnose the real problem rather than the symptom, and you leave knowing what to fix first whether or not you work together. Use the contact page on timkilroy.com to start.
How do I know if I can afford an agency coach?
Borrow the hiring math Tim Kilroy uses in Agency Studio: divide the monthly cost by your real profit margin to see the new revenue needed to cover it. At $399 a month and a 20% margin, that is about $2,000 a month in new revenue. Use your actual margin, calculated after paying yourself a salary.
Is business coaching worth the money?
It can be, but treat headline ROI numbers carefully. The most cited executive coaching ROI figure, 788 percent, comes from a single Fortune 500 case study published in 2001, according to Leaders ADAPT. A better test is whether coaching moves a specific constraint, such as conversations, proposals or close rate, that you measure before and after.
What does Agency Studio+ add over Agency Studio?
Agency Studio+ at $999 a month adds a custom plan and a monthly one-on-one with Tim Kilroy on top of the group setting. It is aimed at agencies between $25K and $50K a month, where every deal and delivery still runs through the founder and the next steps are first hires, a repeatable delivery process and a steadier pipeline.
Find out what is actually holding your agency back
Start with a free 30-minute WTF call with Tim Kilroy. No pitch. You leave knowing what to fix first, whether or not you work together.
Book a free WTF call